Create the HR foundation to scale

Offering fractional leadership and project-based HR solutions. Bright Birch provides results-driven support that drives engagement, performance, and sustainable growth for businesses ready to invest in their most valuable asset: their team.

Portrait of the founder of Bright Birch coaching & consulting, Alex Ehrhardt

My Experience

I’ve scaled HR operations during times of explosive growth.

With 15+ years of high-growth retail and restaurant experience, I have a track record of scaling operations during times of explosive growth. My approach is both values-driven and business-minded, ensuring your HR foundation supports your current workforce and prepares you for what's next.

What You'll Get

What I deliver

Fractional HR Leadership

Embedded HR leadership that understands your business and guides people decisions

Employee relations support that resolves issues swiftly with fairness and consistency

Ground-up HR infrastructure and systems from performance management to succession planning

Coaching and development for high-potential leaders

Compliance and risk mitigation

Culture evolution and change management through transitions

HR Consulting

Comprehensive compliance support including audits, employee handbook review, and policy development aligned with local laws

Employee engagement strategies that improve retention and performance

Employee relations investigations and resolution for complex situations

Strategic workforce planning and talent pipeline development

Manager training and support

Strategic recruiting and talent acquisition support

Who It's For

From 10-person startups ready for explosive growth to established businesses ready to elevate their people strategy

With 15+ years of high-growth retail and restaurant experience, I have a track record of scaling operations during times of explosive growth. My approach is both values-driven and business-minded, ensuring your HR foundation supports your current workforce and prepares you for what's next.

Fractional HR Leadership is ideal for growing businesses who need ongoing strategic partnership. A trusted HR leader embedded in your business who understands your goals and guides your people strategy as you scale. I work directly with your leadership team across the organization, providing consistent support.

HR Consulting is ideal for businesses with specific projects or compliance needs, such as creating employee handbooks, conducting HR audits, implementing performance systems, or navigating complex employee relations situations. You need expert support for defined initiatives with clear deliverables.

Ready to unlock your team’s potential? Book a call below and let’s talk about what’s possible.

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